Band Branding, Artwork & Marketing
I've been a one woman marketing team for DACARA since their inception in 2019. DACARA are a Manchester-based band that are hard to pigeonhole, blending aspects of rock, pop, J-rock and metal. They needed a distinctive image to stand out in a saturated local scene, with their music taking influence from videogames, anime and popular culture. I lead their branding, artwork, merch, styling, social content and paid social, as well as areas of management, outreach and admin behind the scenes.
Single Artwork
I've illustrated, designed or painted cover artwork for all of the bands singles. I've used a range of styles and influences to match each release, while keeping them unmistakably 'DACARA'.
I've illustrated, designed or painted cover artwork for all of the bands singles. I've used a range of styles and influences to match each release, while keeping them unmistakably 'DACARA'.
Video Content
I've created various videos for the band - directing music videos such as their ambitious k-pop inspired video 'DeGEN', creating a lyric video for their single 'NICE TRY', editing social content including reels, tiktoks and 'behind the scenes' content, as well as looping images to add motion elements to their artwork. I have also co-created videos for their live sets, which they display on two large portable screens, as well as coming up with short-form content ideas including a tiktok with over 800,000 views.
I've created various videos for the band - directing music videos such as their ambitious k-pop inspired video 'DeGEN', creating a lyric video for their single 'NICE TRY', editing social content including reels, tiktoks and 'behind the scenes' content, as well as looping images to add motion elements to their artwork. I have also co-created videos for their live sets, which they display on two large portable screens, as well as coming up with short-form content ideas including a tiktok with over 800,000 views.
Shoot deck for the 'DeGEN' music video:
Dac-ccessories
I also design and manage the bands' merchandise: generating ideas and illustrating designs, along with sourcing and managing stock.
I also design and manage the bands' merchandise: generating ideas and illustrating designs, along with sourcing and managing stock.
Illustrations & Posters
Gig and tour posters plus some miscellaneous illustrations used for sticker designs and social.
Gig and tour posters plus some miscellaneous illustrations used for sticker designs and social.
Visual Styling
I've led promotional shoots (shot by Alex Young Photography), where I provided direction, styling and on-shoot management.
I've led promotional shoots (shot by Alex Young Photography), where I provided direction, styling and on-shoot management.
