Band Branding, Artwork & Marketing
DACARA are a Manchester-based band that are hard to pigeonhole, blending aspects of rock, pop, J-rock and metal. They needed a distinctive image to stand out in a saturated local scene, with their music taking influence from videogames, anime and popular culture. I have worked with the band from their inception in 2019 to design all of their branding, artwork and visual content with a distinctive green colour palette, which we've carried through when styling their photo and video shoots, merchandise and social media. I've also led their social media management, press releases and other areas of marketing, successfully getting the band a slot at Download 2025, the UK's biggest rock and metal festival.
Launch branding
Branding refresh
Single Artwork
Animation & Motion Graphics
I've created a lyric video for their single 'NICE TRY', looping images to add motion elements to their artwork, and a short animated clip to promote their anime-themed song 'TRYHARD'. I have also co-created videos for their live sets, which they display on two large portable screens.
I've created a lyric video for their single 'NICE TRY', looping images to add motion elements to their artwork, and a short animated clip to promote their anime-themed song 'TRYHARD'. I have also co-created videos for their live sets, which they display on two large portable screens.
Merchandise
Graphic prints for DACARA'S t-shirts and longsleeves - modeled by DACARA vocalist Emma Shippen, Amy Johnson (@amyblackstar) and Lewis Marriott (@lewismarriot5).
Graphic prints for DACARA'S t-shirts and longsleeves - modeled by DACARA vocalist Emma Shippen, Amy Johnson (@amyblackstar) and Lewis Marriott (@lewismarriot5).
Illustrations & Posters
Gig posters and miscellaneous illustrations of the DACARA 'mascots', sticker designs (based on their 'SELLOUT' music video) and supporting illustrations for the single 'TRYHARD'.
Gig posters and miscellaneous illustrations of the DACARA 'mascots', sticker designs (based on their 'SELLOUT' music video) and supporting illustrations for the single 'TRYHARD'.
Visual Styling
I've acted as creative director for promotional shoots (shot by Alex Young Photography), where I provided direction, styling and on-shoot management.
I've acted as creative director for promotional shoots (shot by Alex Young Photography), where I provided direction, styling and on-shoot management.
Social Content
I also manage DACARA's social media - designing posts, editing imagery and creating seamless carousels, ensuring everything fits their branding and creating a visually striking, cohesive feed.
I also manage DACARA's social media - designing posts, editing imagery and creating seamless carousels, ensuring everything fits their branding and creating a visually striking, cohesive feed.
