Branding & Print Design
Branding and artwork for boohoo's new Leicester factory 'Thurmaston Lane', opened in 2022. While the site was being converted and repurposed, I worked with the project managers to develop the identity for the site and look at options for where we could utilise different on-site artwork.
![Thurmaston Lane creative guide](https://cdn.myportfolio.com/561b6c77d4b9ceaaf7771bc71d204409/6f3e26ce-80a3-4dab-a047-7a9a4319dbca_rw_1920.jpg?h=94706f95f371058e4fcee1b5b59df25a)
Foyer timeline
The foyer/showroom space had two large blank walls which I designed a timeline of the company for, along with the welcome sign.
The foyer/showroom space had two large blank walls which I designed a timeline of the company for, along with the welcome sign.
![Multicoloured timeline artwork showing history of Boohoo](https://cdn.myportfolio.com/561b6c77d4b9ceaaf7771bc71d204409/fd16a733-2204-4cbc-93a9-3bf2021a020a_rw_1920.jpg?h=788be105bf501c5f374d7ea3ed3f76d4)
![Timeline artwork in situ](https://cdn.myportfolio.com/561b6c77d4b9ceaaf7771bc71d204409/6b337419-ed99-4c39-b31b-5fc1d15e3353_rw_1920.jpg?h=3483387981b3c065f6552fc122f5b839)
![Timeline artwork in situ](https://cdn.myportfolio.com/561b6c77d4b9ceaaf7771bc71d204409/d6caeb3e-18fa-4a0e-9143-b13ef62eadf3_rw_1920.jpg?h=e9426f0c74c52c8bf0c8c66b956f26da)
![Timeline artwork in situ](https://cdn.myportfolio.com/561b6c77d4b9ceaaf7771bc71d204409/27a3cde7-9a08-4ea6-be0d-c893ed8a2f2f_rw_1920.jpg?h=48e868f0f33425611ee21c214cf17b88)
Journey of a Garment Infographic
The foyer also has space for small events and presentations, and I designed a 'journey of a garment' infographic to act as a focal point and background.
The foyer also has space for small events and presentations, and I designed a 'journey of a garment' infographic to act as a focal point and background.
![Journey of a Garment artwork, showing how boohoo designs, orders and delivers garments](https://cdn.myportfolio.com/561b6c77d4b9ceaaf7771bc71d204409/5d7d225b-e0c7-4350-be80-4120897f08f8_rw_1920.jpg?h=c43fa900b3c801b87f9514f7f1d79725)
![Journey of a Garment artwork in situ](https://cdn.myportfolio.com/561b6c77d4b9ceaaf7771bc71d204409/d1d52a51-5622-4e13-a13d-3ee94f819e33_rw_1920.jpg?h=fedc98d6697ad5fb3f11ebf1059750cb)
'Artist Impressions'
During the process, there were also several stages where we needed to present visuals in order to get installations greenlit. With the factory still under construction, I used the images we had to re-imagine the space, heavily editing and retouching them to mock up our suggestions and help the directors envision our ideas (unedited and post-editing images below).
During the process, there were also several stages where we needed to present visuals in order to get installations greenlit. With the factory still under construction, I used the images we had to re-imagine the space, heavily editing and retouching them to mock up our suggestions and help the directors envision our ideas (unedited and post-editing images below).
![Thurmaston Lane foyer under construction](https://cdn.myportfolio.com/561b6c77d4b9ceaaf7771bc71d204409/b7500fb6-12fb-4607-81c4-85af042c5497_rw_1920.jpg?h=a10aa07150db5fc6d10d3d1c83131f43)
![Thurmaston Lane foyer edited to look finished and modern, with branded wall flags](https://cdn.myportfolio.com/561b6c77d4b9ceaaf7771bc71d204409/e177f868-1b8e-4a8e-8349-5a3724c6e057_rw_1920.jpg?h=afdf2be403d02f226612ccc35f0d6569)
![Thurmaston Lane factory floor under construction](https://cdn.myportfolio.com/561b6c77d4b9ceaaf7771bc71d204409/b7775abb-c690-4417-83c0-4defd9a17f7c_rw_1920.jpg?h=4438e652dd18b1320a30e065ea6eecb9)
![Thurmaston Lane factory floor edited to look finished, clean and with artwork on wall](https://cdn.myportfolio.com/561b6c77d4b9ceaaf7771bc71d204409/77e7f8eb-1c19-4ed3-91f6-dd09292671c9_rw_1920.jpg?h=dbcd4108f559ea501cabf46ff5081216)
We went forward with the branded flags in the foyer to highlight the many brands in the boohoo Group, and also worked on internal artwork and signage. With such a fast-paced industry and so many brands, it made sense to utilise digital screens for other areas, meaning it could be updated frequently with new campaigns.
![Thurmaston Lane foyer hosting an event, with branded wall flags](https://cdn.myportfolio.com/561b6c77d4b9ceaaf7771bc71d204409/3a84bea8-bffb-4c4d-9107-ccc1b5731624_rw_1920.jpg?h=a01265ae19be7e5dc9fd1c95076ad560)
![Infographic showing the benefits of working at Thurmaston Lane](https://cdn.myportfolio.com/561b6c77d4b9ceaaf7771bc71d204409/3daefcba-57c6-4041-b9ab-93f5795e8467_rw_1200.jpg?h=c5ba6dbc222bd34bb0834df29176c74a)
![Photo of the foyer showing digital screens and foliage](https://cdn.myportfolio.com/561b6c77d4b9ceaaf7771bc71d204409/2bb4fb23-59c6-46b7-9c39-e45c43d97a49_rw_1920.jpg?h=120a9f93abc84ec7dd372dc973c15073)