Branding & Print Design
Branding and artwork for boohoo's new Leicester factory 'Thurmaston Lane', opened in 2022. While the site was being converted and repurposed, I worked with the project managers to develop the identity for the site and look at options for where we could utilise different on-site artwork.
Foyer timeline
The foyer/showroom space had two large blank walls which I designed a timeline of the company for, along with the welcome sign.
The foyer/showroom space had two large blank walls which I designed a timeline of the company for, along with the welcome sign.
Journey of a Garment Infographic
The foyer also has space for small events and presentations, and I designed a 'journey of a garment' infographic to act as a focal point and background.
The foyer also has space for small events and presentations, and I designed a 'journey of a garment' infographic to act as a focal point and background.
'Artist Impressions'
During the process, there were also several stages where we needed to present visuals in order to get installations greenlit. With the factory still under construction, I used the images we had to re-imagine the space, heavily editing and retouching them to mock up our suggestions and help the directors envision our ideas (unedited and post-editing images below).
During the process, there were also several stages where we needed to present visuals in order to get installations greenlit. With the factory still under construction, I used the images we had to re-imagine the space, heavily editing and retouching them to mock up our suggestions and help the directors envision our ideas (unedited and post-editing images below).
We went forward with the branded flags in the foyer to highlight the many brands in the boohoo Group, and also worked on internal artwork and signage. With such a fast-paced industry and so many brands, it made sense to utilise digital screens for other areas, meaning it could be updated frequently with new campaigns.
