Creative Direction
I've lead multiple cross-platform campaigns for Tatti Lashes, from concepts through to directing shoots and final execution. I'm happy being hands-on with photo and video shoots - directing photographers, videographers, styling products and sets, plus editing and retouching content. I enjoy working collaboratively to ensure campaigns are creative and eye-catching, whilst aligning with the brand's vision and strategy.
Halloween 2025
Creative direction for Tatti's Halloween sale campaign including concept, shoot planning & management, set dressing and props. Additionally: image retouching, video editing and campaign rollout for web, email, social and paid social channels.
Photographer: Amy Ennis, Videographer: Sarah Marie
Creative direction for Tatti's Halloween sale campaign including concept, shoot planning & management, set dressing and props. Additionally: image retouching, video editing and campaign rollout for web, email, social and paid social channels.
Photographer: Amy Ennis, Videographer: Sarah Marie
Shoot Prep
Initial concepts:
Initial concepts:
Prop making:
Due to time constraints I designed and made many of the props myself including the etched ouija boards and wooden 'Tatti Teller' sign. I planned and executed this shoot in one week alongside designing our usual emails and social content.
Due to time constraints I designed and made many of the props myself including the etched ouija boards and wooden 'Tatti Teller' sign. I planned and executed this shoot in one week alongside designing our usual emails and social content.
Shoot Plan:
CRM
A small selection of the emails I strategised and designed to maximise the impact of the campaign, drive traffic to site and encourage conversion.
A small selection of the emails I strategised and designed to maximise the impact of the campaign, drive traffic to site and encourage conversion.
